Short links are for campaigns. Analytics still come from the tracker on the page people land on.
Create a link
In the site, open Links. Choose a slug, a destination, and optional UTM fields (source, medium, campaign, content, term). Pulse serves the short URL at /l/ followed by the slug, or on a verified custom domain.
What the redirect does
The click is counted for the life of the link. The visitor is sent to the destination with UTM parameters and pulse_link. Redirect clicks are not billed and are not the same metric as tracked visitors.
Tracked outcomes
Visits, conversions and revenue on a link need the Pulse tracker on the destination. The tracker keeps pulse_link in memory for the SPA. It does not set a click cookie.
QR codes
Each link can download an SVG QR code for print or screen.